Diet Now



We think it's important for you to understand how cookies and other similar technologies are used by Diet Now and our partners. These technologies help Diet Now function, allow us to understand how you use our services, and have a number of purposes (beyond just advertising) that you can read about in this policy.

This Cookies & Similar Technologies Policy was published on 23 May 2018.

Cookies are tiny text files stored on your computer when you visit certain web pages. They are stored in your browser’s cache and allow a website or a third party to recognise your browser. Cookies can’t harm your computer. We don’t store personally identifiable information such as credit card details in cookies we create, but we do use encrypted information gathered from them to help improve your experience of the site. For example, they help us to identify and resolve errors that can sometimes occur on websites.

There are three primary types of cookies:

  • Session cookies are specific to a particular visit and carry information as you view different pages so you don’t have to re-enter information every time you change pages or make a purchase. Session cookies expire and delete themselves automatically in a short period of time like after you leave the Site or when you close your web browser.

  • Persistent cookies remember certain information about your preferences for viewing the site, and allow Diet Now to recognise you each time you return. Persistent cookies are stored on your browser cache or mobile device until you choose to delete them, and otherwise typically delete themselves at expiration.

  • Third-party cookies are placed by someone other than Diet Now and may gather browsing activity across multiple websites and across multiple sessions. They are usually a type of persistent cookie and are stored until you delete them or they expire based on the time period set in each third-party cookie.

Cookies store data about your use, but they are helpful because they allow us to help Diet Now function and customise your experience. To order products on Diet Now, you need to have cookies enabled. If you don’t wish to enable cookies, you’ll still be able to browse the site and use it for research purposes.

You can configure your desktop or mobile browser's settings to reflect your preference to accept or reject cookies, including how to handle third-party cookies (see Managing Your Cookies below).

We’re giving you this information as part of our initiative to comply with EU legislation and to make sure we’re honest and upfront about your privacy when using our website.

In addition to cookies, there are other similar technologies used by Diet Now and elsewhere on the web.

  • Web beacons: These are tiny graphics (sometimes called “clear GIFs” or “web pixels”) with a unique identifier that are used to understand browsing activity. In contrast to cookies, which are stored on a user's computer hard drive, web beacons are rendered invisibly on web pages when you open a page.

  • Social widgets: These are buttons or icons provided by third-party social media providers that allow you to interact with those social media services when you view a web page or a mobile app screen. These social widgets may collect browsing data, which may be received by the third party that provided the widget, and are controlled by the third parties.

  • UTM codes: These are strings that can appear in a URL (the “Uniform Resource Locator”,which is typically the http or https address entered to go to a web page) when a user moves from one web page or website to another, where the string can represent information about browsing, such as which advertisement, page, or publisher sent the user to the receiving website.

  • Local Storage Objects: These (sometimes called flash cookies) are sets of data that can be stored on your browser by a site or app. They can be used to maintain preferences, maintain a history of usage, or even maintain the state or settings of an app.

We may amend or update this policy from time to time. We encourage you to check back regularly and review any updates.

If you have any questions you can;

  • Contact Diet Now's support team via our Live Chat service.

  • Send an email to [email protected].

  • Write to us at:
    Diet Now Support Team - Privacy Policy
    2 Rennie Square
    Brucefield Industrial Estate
    EH54 9DF

Purposes and usage

Diet Now uses Cookie Technologies to recognise your logged-in state on Diet Now, to understand what products customers and visitors are interested in, to make Diet Now’s Sites function for you, and to help your browsing experience and use of the Site, Services, and Apps feel more customised. More generally, Diet Now uses Cookie Technologies for the following:

Some cookie and similar technology functions are necessary and vital to ensuring that Diet Now works properly for visitors and customers, such as maintaining the security, safety, and integrity of the Site, authentication and logging into Diet Now (including remembering permissions and consents you have granted), and ensuring the ability to securely complete transactions.

Some technologies are used to remember your account and preferences over time, such as remembering your account or keeping yourself logged in when returning to Diet Now, maintaining your choices on Diet Now, and customising content based on how you use Diet Now.

Some technologies help you to interact with social networks you are signed into while using the Services, such as sharing content with the social network, logging in with the social network, and other features you employ with the social network, or that are allowed in the social network’s privacy policy. These may be set and controlled by the social networks, and your preferences with those social networks.

Social networks may also work with Diet Now or with you for analytics or for marketing purposes, as discussed below. You may be able to manage your privacy preferences for these social networks and their tools and widgets via your account with the social network. You can find more information on specific social media tools and widgets in our Cookies & Similar Technologies Disclosures.

Some technologies help provide performance data on how the Services are functioning in order to improve Diet Now and the Services, including, for example, data on site and app functionality and speed to help us optimise Diet Now, how the Services are used to help us improve your experience on Diet Now, and detecting and gathering reporting on bugs to help make Diet Now work better.

The Site also use Google Analytics to help understand how Diet Now is used by its customers and visitors. For some of the advertising features listed below, like retargeting, data from Google Analytics may be combined with Diet Now’s first-party data and third-party cookies (like Google’s advertising cookies). To see how to opt-out of Google Analytics Advertising Features, see the Opt-Out section at the bottom of this policy.

Diet Now partners with third-party service providers that may use various Cookie Technologies to permit us and them to learn about what ads you see and click when you visit Diet Now and affiliated sites or to show you ads on and off Diet Now.

These may include things such as:

  • Frequency capping, which limits the number of times a user’s browser or mobile device displays the same ad.

  • Attribution tracking, which estimates what advertising or marketing source brought someone to Diet Now, or determines what marketing source led to actions like a visit or a purchase.

  • Remarketing, which shows relevant ads to an audience based on prior shopping and browsing patterns on Diet Now.

  • Audience targeting, which refers to targeting advertisements to a large audience based on the audience’s known or inferred demographics.

  • Cross-device recognition, which recognises actions across multiple devices or browsers.

Some third-party service providers may provide information like demographics, cross-device information, or interest categories from a combination of sources that, while not identifying you personally, permit us to provide you with more relevant and useful advertising. In some cases, this information may have non-marketing performance analytics uses as well.

These technologies allow a partner to recognise your computer or mobile device each time you visit Diet Now or other websites and mobile applications based on data like a cookie, your IP address, or device ID, but do not allow access to other personal information from Diet Now. However, these technologies may allow us or a third party to recognise you, either from a single device or across devices, over time. These third parties are required to follow applicable laws, self-regulatory programmes, and Diet Now’s data protection rules where applicable. However, Diet Now does not have control over these third parties, who each have their own privacy policies and privacy practices.

You can find a description of third-party Cookie Technologies used by Diet Now, along with their respective privacy policies and options for controlling your privacy on these platforms, in our Cookies & Similar Technologies Disclosures.

Certain Cookie Technologies are employed to make the Site function for its intended purpose, and are provided based on contractual necessity based on your agreement with Diet Now to perform the services you have requested. These include the functions strictly necessary to the service noted above.

By choosing to use our Services after having been notified of our use of Cookie Technologies in the ways described in this Policy, and, in applicable jurisdictions, through notice and unambiguous acknowledgement of your consent, you agree to such use.

Managing your cookies

You have the ability to control the use of certain Cookie Technologies. You can manage your Diet Now marketing preferences in your account settings or by using the unsubscribe link at the bottom of all our email communications.

In addition, when you use Diet Now via a browser, you can change your web browser's settings to reflect your cookie preferences for cookies directly from the site you are on or for third-party cookies. Each browser is a little different, but usually these settings are under the 'options' or 'preferences' menu. The links below provide information about cookie settings for the browsers supported by Diet Now:

Please note that if you reject or block all cookies in your browser settings, you will not be able to take advantage of Diet Now's Services as some cookies are necessary for the Site to function properly.

If you do not wish to have this information used for the purpose of serving you interest-based advertisements, you may decline to receive interest based ads through

Please note this does not stop you from being served advertisements. You will continue to receive generic advertisements.

If you ‘share’ content to friends or ‘like’ Diet Now through one of our social network profiles – such as Facebook and Twitter, you may be sent cookies from these websites. We have no control over the settings of these cookies; we suggest that you check the privacy policy of these third party websites.

Cookies and similar technologies disclosure

Here's a list of the main cookies we use and what we use them for;

  • sessionid This cookie is used to determine whether a visitor is logged in. It does not contain any confidential information.

  • csrftoken This cookie is used to help ensure the integrity and security of data submitted to the site.

  • __zclmid This cookie is used to integrate the Liveperson help sysytem into our site

  • _ga, _gac_UA, _gid These cookies enable Diet Now to use Google Analytics. This service helps us analyse aggregate information on visitors to our Site such as visitor numbers and how effective our marketing efforts are. This data is used by Diet Now and Google, is never shared and doesn’t contain any confidential or personal information.

When you visit our website you may notice some cookies that aren't related to Diet Now. If you go on to a web page that contains embedded content, for example from YouTube, you may be sent cookies from these websites. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.

Some of the business partners that may set cookies on the Diet Now website are:

  • Google and Doubleclick: These companies use cookies to show us how users find our and use our website to improve our customer experience and to help us establish which marketing initiatives are most effective. They also allow us to reward external websites for directing you to us. Sometimes we'll advertise on 3rd party websites. The cookies are used to help us and our advertisers see which advertisements you click on and interact with. Each advertiser uses its own tracking cookies and the data taken is not confidential or interchangeable. Cookies may also be used to show you adverts for our products and services when you search on Google, on the Google Display Network or visit a Google Search partner website.

  • Liveperson: Our 'Live Chat' function is provided by Liveperson and the technology used requires cookies. The cookies are also used to measure usage of this service.

  • Facebook: When you use some social media features (such as 'share' or 'like') on our site, cookies are used by Facebook to identify suspicious login activity and keep Facebook users safe. They may also be used to show you adverts for our products and services based on what you appear to be interested in when you visit Facebook.

  • HotJar: We use HotJar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type, browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link. You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Our website uses cookies so that you can place orders and to improve our service. Continue to use our site if you are happy with this.